Whether you dream of building your business primarily online, growing beyond social media through referrals, speaking, networking, and collaborations, or creating a blend of both, you'll learn how to build a business that's aligned with your strengths, values, and vision.
We don't believe there's one "right" way to grow.
We help you build the right business for you.
One Business School. Endless Possibilities.
Everything You Need to Build Your Boutique 6-Figure (and Beyond) Coaching Business — with More Confidence, Clients, and Consistent Cash Flow using the Soulful Abundance System®
Featured Programs Inside The Boutique CEO® Business School
Grow Your Boutique Coaching Business with Expert Support
ACTIVATE: Boutique Business
Mastery
The Success Studio
Boutique CEO Business
Advisory
Six-Figure Foundations
The flagship mentorship for women coaches and holistic practitioners ready to build a profitable boutique business with consistent clients, soulful sales, and sustainable growth.
A monthly implementation membership with live coaching, practical training, and relationship-first strategies to help you consistently attract clients, build trust, master soulful enrollment, and grow your boutique business.
Private business consulting for established women coaches and holistic practitioners who want personalized strategy, expert guidance, and high-level support to grow with confidence.
Build the Business in 90-days
Build the foundation for a profitable boutique business with clear positioning, irresistible offers, simple systems, and the confidence to consistently attract your first clients.
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For impact driven, ambitious women who are certified coaches and are ready to grow a thriving, heart-centered, 6-figure and beyond business with more profit, harmony and simplicity, while making our world a better place and having a deep sense of fulfillment and satisfaction.
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The Boutique CEO Hub: For Women Coaches & Holistic Professionals
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Hi, I'm Chris!
Hi, I'm Chris.
I'm the founder of **The Boutique CEO®, FORBES coaches council member, best-selling author and creator of **The Soulful Abundance System®**.
For more than 30 years, I've been building businesses rooted in relationships, trust, and exceptional client experiences. Along the way, I've built multiple seven-figure businesses, generated more than $3 million in revenue, and had the privilege of helping thousands of women create businesses that support both their purpose and the life they want to live.
But my journey hasn't always looked like success.
That experience shaped everything I teach today.
I don't believe you need a massive audience, endless hustle, or complicated marketing to build a thriving business.
I believe relationships create revenue.
I believe trust is your greatest marketing strategy.
And I believe you can build a simple, spacious, and profitable boutique business that creates meaningful wealth while giving you more time for the people and experiences that matter most.
That's why I created **The Boutique CEO Business School™**—to give women coaches and holistic practitioners a clear roadmap, practical systems, and supportive community to build better, not bigger.
I'm so glad you're here, and I can't wait to be part of your journey.
The Boutique CEO® Business School was created for women who want to build meaningful, profitable businesses without sacrificing their peace, purpose, family, values, or well-being to do it.
This is a modern business platform for women building REAL boutique businesses:
- businesses with strong profit margins
- businesses rooted in relationships and trust
- businesses designed to support freedom and fulfillment
- businesses built with intention, simplicity, and sustainability
Because success should not require burnout, performative marketing, or becoming someone you’re not.
You do not need:
- a massive audience
- a giant team
- complicated funnels
- constant launches
- hustle-driven business models that have you chasing someone else’s version of success
You need:
- clear positioning
- consistent visibility
- relationship-driven marketing
- soulful sales systems
- and leadership support that helps you grow sustainably and in alignment with your values and the vision of success that matters to YOU.
This work helps women simplify their business, clarify their message, create consistent clients, and build real $100K–$500K boutique businesses without sacrificing what matters most.
Because you should not have to trade your:
time
peace
family
well-being
values
or integrity
…in order to create success.
You are allowed to build a business that changes lives and supports your own.
A business that feels:
- spacious instead of draining
- purposeful instead of performative
- profitable instead of chaotic
- sustainable instead of overwhelming
Because the more women thrive financially, emotionally, and spiritually — the more their clients, families, communities, and future generations thrive too.
This is wealth with integrity. Impact with soul. And freedom woven into the foundation of everything you create.
Our clients are certified in these modalities: Holistic Health Coach, Life Coach, Nutritional Therapy Practitioner, Functional Nutritionist, Culinary Nutritionist, Personal Trainers, Nurse Practitioners, Nutrition Coach, Relationship Coach, Mindset Coach, Fertility Coach, Menopause Coach, Intuitive Life Coach, Parenting Coach, Women's Empowerment Coach, Spiritual Coach, Therapists moving into coaching, or Wellness Coach. Many have multiple modalities that they infuse into their coaching programs such as massage therapy, energy work, and holistic therapies.
Health Coach Institute, Institute for Integrative Nutrition, Functional Nutrition Alliance, Nutritional Therapy Association, Atmana Academy, ILCATE, Precision Nutrition, Academy Of Culinary Nutrition, The Life Coach School, DUKE Health and Wellbeing, Duke Integrative Medicine Center, Sear's, Positive Psychology Institute and more. (* we are not directly affiliated with these schools.)
Who We Serve:
The new era of business is boutique.
With Certifications From These Schools:
That's Soulful Abundance
You imagined clients reaching out.
You imagined momentum building.
You imagined your certification turning into income, opportunities, and confidence.
But instead, you’re:
• Posting online and hearing crickets
• Guessing your way through strategy (and second-guessing everything you try)
• Wondering where the paid clients actually are
• Feeling overwhelmed by all the “shoulds” from the online space
• Watching other coaches grow and thinking, What am I missing?
there’s this quiet fear that maybe you don’t have what it takes —
not because you aren’t capable,
but because no one ever taught you how to build a business.
The truth?
You don’t need to work harder.
You don’t need to push more.
You don’t need another certification.
You need a simple, aligned, boutique business structure that turns your calling into consistent income —
and a mentor who can guide you through it step by step.
That’s exactly what I help women coaches do.
Book a 15 min. holistic business Audeit with me and together we will plan out your next best steps. This is a NO obligation, NO pressure call. It's simply my way to learn more about what your challenges are, what pieces you may be missing and what to do about it so you create momentum quickly.
You TOO, can create abundance and financial freedom by helping people live happier, healthier lives and I’d love to show you how.
Then Let's Chat!
Let's Connect
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FREE RESOURCES
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The Boutique CEO
Podcast
The Art of Soulful Enrollment
Lead Magnet That Monetizes
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BEYOND Social Media®
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Conversations for women building profitable boutique businesses through soulful sales, relationship-led marketing, sustainable leadership, and simple strategies that create real freedom, fulfillment, and consistent clients.
A publication and community for women building profitable boutique businesses through soulful leadership, relationship-driven growth, thoughtful conversations, practical business strategy, and a more sustainable, meaningful approach to success.
Build a boutique business that's bigger than any one platform. Beyond Social Media® Operating System™ helps women coaches attract clients through relationships, referrals, networking, speaking, community, and an online hub—not algorithms.
Create daily sales through relationships, trust, and soulful invitations. The Art of Soulful Enrollment™ teaches women coaches how to build belief, lead meaningful conversations, and confidently enroll ideal clients—without pressure, scripts, or feeling salesy.
Ceate a lead magnet that attracts your ideal clients, builds trust, and naturally guides them toward becoming paying clients. You'll walk away with a duplicatable asset and all the tech support and set-up to bring in new clients in 30-days
Launch your own profitable group coaching program with this complete done-for-you, white-label system. Customize, rebrand, and make it your own with everything you need to confidently create, launch, and fill a transformational group coaching program.
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Boutique Business Growth Kit: The needle movers that create CONSISTENT Clients and 10K-40K months.
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Frequently Asked Questions
What is a Boutique CEO® business?
A Boutique CEO® business is a profitable, relationship-led business model designed to help women create sustainable six-figure or multi-six-figure income without giant teams, hustle culture, or overwhelming complexity.
Unlike traditional online business models focused on constant scaling, boutique businesses prioritize:
– trust
– premium positioning
– relationships
– referrals
– spaciousness
– and sustainable growth.
The goal is not to build a business that consumes your life.
The goal is to build a business that supports it.
Can women coaches build a six-figure business without a large audience?
Absolutely.
Many women coaches create highly profitable businesses through:
– relationships
– referrals
– workshops
– collaborations
– networking
– conversations
– and trust-based visibility.
You do not need hundreds of thousands of followers to build a successful coaching business.
You need clear positioning, strong leadership, and the ability to create trust.
Do I need ads to grow a profitable coaching business?
No.
Ads can work for some business models, but many boutique businesses grow faster and more sustainably through relationship-led marketing.
For women coaches especially, trust often converts better than cold traffic.
Organic relationship-building frequently creates:
– higher-quality clients
– stronger retention
– faster conversions
– and more aligned growth.
What is the difference between a boutique business and an empire business?
Empire businesses are typically built around:
– volume
– massive audiences
– larger teams
– aggressive scaling
– and complex systems.
Boutique businesses are built around:
– premium positioning
– relationships
– trust
– referrals
– human connection
– and transformational client experiences.
Neither model is inherently better.
But many women are intentionally choosing boutique businesses because they create more freedom, flexibility, profitability, and spaciousness.
How do women coaches get clients organically?
Most women coaches grow organically through:
– conversations
– referrals
– collaborations
– networking
– workshops
– podcast interviews
– relationship ecosystems
– and trust-building content.
Organic growth is not “slower.”
For many boutique businesses, it is actually faster and more profitable because the relationships are warmer and more connected.
What is relationship-led marketing?
Relationship-led marketing is a business growth strategy built around trust, conversations, connection, and community instead of pressure-heavy sales tactics.
It focuses on:
– building genuine relationships
– creating valuable experiences
– leading conversations
– nurturing community
– and becoming deeply trusted in your niche.
For boutique businesses, relationships often outperform algorithms.
Can I build a profitable coaching business without hustle culture?
Yes.
More women are realizing they do not want businesses built on:
– constant pressure
– endless launches
– giant teams
– or being online 24/7.
It is possible to create:
– financial independence
– stable income
– meaningful impact
– time freedom
– and sustainable growth
while still protecting your peace, health, relationships, and quality of life.
What makes the Boutique CEO® model different?
The Boutique CEO® model helps women build profitable businesses through:
– relationship-led growth
– premium positioning
– trust-based marketing
– workshops and rooms
– referrals
– visibility ecosystems
– and sustainable leadership.
Instead of teaching women to constantly chase more, the Boutique CEO® model focuses on building deeper trust, stronger relationships, and a business designed intentionally around the life they actually want.
What is the best business model for women coaches?
The best business model is one aligned with the woman you want to become and the life you want to live.
For many women coaches, a boutique business model creates:
– higher profit margins
– more flexibility
– deeper client relationships
– sustainable growth
– and greater long-term fulfillment.
Success does not have to require exhaustion to count.