About Chris •

About Chris

I understand your struggle because I’ve been there too! 

After I completed my certifications as a functional nutritional therapy practitioner, certified health and life coach and mastery trainings I still felt… well, lost. What I learned about helping others transform their lives had very little to do with actually running and building a wellness practice. I *THOUGHT* I was going to learn how to actually build a nutritional and coaching practice. After all, I paid the BIG bucks for the extra Mastery training that they said would help me build a thriving practice with the income that would generate 6 figures and be able to create impact in the world.

That didn’t happen. I was left thinking:

  • Where do I start?

  • What’s my niche?

  • How do I find clients?

  • How much do I charge?

  • What do I offer?

  • Do I coach 1-1 or groups?

  • How do enroll clients effectively and consistently?

  • What online systems do I need to set up?

Plus, I was bombarded with the mindset blocks that arise when your just starting out:

  • Money! Asking for it and receiving it, without feeling sales-ey. 

  • Feeling like I was doing it wrong if I got a “no”

  • Feeling like anyone who said ‘No’ was a time-waster

  • Feeling like an imposter- who am I to create this kind of income and life?

  • Unsure if this coaching thing was even going to work

  • Feeling like I needed more training to finally be worthy of getting paid

  • Wasting time on free downloads and webinars

  • Comparing myself to other coaches who were making 6 figures when I wasn’t 

  • Wondering if my ideas would even work.

I was determined to create an abundant wellness practice and thrive. I spent a lot time, $$$ and trial and error, and yet I felt like I was spinning my wheels trying to “do all the things.”

It became clear that I needed support to simplify and focus on the things that actually created and income, and let go of the things that had me feeling frazzled.

I needed a simple, repeatable and most importantly, heart-centered marketing and sales system that allowed me create the abundance I desired without feeling salesy or slimy and serve my clients, create IMPACT for them and have the time freedom to live a life that allowed me to enjoy my family and my life.

I also learned that abundance is NOT something that you get once you hit 10K months. It’s a mindset and way of BE-ING that creates freedom, joy and wealth NOW. 

After so much time struggling, I was ecstatic that I finally found what works, which is why I knew I had to share it with women wellness coaches and holistic practitioners like you!

I see you trying to decide how to put the pieces together on your own on how to build your coaching or wellness practice, with no real guidance in what the effective steps are to take and in what order.

It makes my heart sink to see you trying so hard “doing all the things” and yet still feel like you’re spinning your wheels feeling unclear in your messaging, unsure of your ideal client or how to attract them, pricing yourself WAY BELOW what you could be, and stopped in your tracks with self-doubt that keeps you from taking action in the activities that create high impact.

What you experience instead os abundance is scarcity of time, energy, confidence, power and freedom. 

Instead of confidently creating success from being clear, focused and fully sourced, you take on more and try to DO more and end up even more depleted, confused and full of self-doubt. This puts your life and business in scarcity mode and the trajectory is more frustration, confusion and lack of income and clients.

It’s not sustainable.

Certainly not healthy.

Definitely not abundant.

And it sucks the joy out of the wellness practice you are so passionate about building.  

Most importantly, It’s not the legacy we want to leave, nor the model we want to provide for the next generation of women watching us.

Creating a successful practice is not about doing more, or trying to do all the things on your own. It can be simple and heart centered, serving your clients with purpose and intention and creating invitations instead of “selling” yourself or your programs. 

Instead of lone wolfing it, what would it feel like to be guided by someone who has been where you are and has come through it successfully.  Who can guide you in both the mindset that creates success and the strategy that is simple, repeatable and actually works.

How would it feel to have a proven system and strategy that is high touch, low tech and service oriented. Because that’s what you love to do. Help people. The funnels, facebook ads, complicated strategy and high-tech is not necessary to build a thriving practice.

Keeping it simple helps you feel aligned with both your purpose and vision to create impact, your offers that help people get their transformation and the income that allows you to do what you LOVE and RECEIVE the money that allows you to do this work powerfully. 


As a soulful business and leadership coach, I help you create clarity and start taking authentic purposeful action. I help you turn your fears into leadership, your vision into your secret sauce, and your self-doubt into empowered action.


Today I feel a new sense of abundance, freedom and create success on my own terms and I teach other women how to do the same in my Activate Abundance 6 month business accelerator program and Accelerate Mastermind. 

You don’t need to do ALL THE THINGS. You DO need a simple heart-centered strategy that you can put on repeat. One that allows you to serve instead of sell and build community and relationship that create impact. 

Most importantly, you get to build your practice from a place of authenticity, integrity, being fully nourished and sourced without sacrificing yourself, your family and what matters to you most.  

You TOO, can create abundance, freedom and flow and I’d love to show you how. 



 It’s time to create a new possibility. 

 I’m ready to hold that space for you, sweet friend.   


Work with me 


Oh, and in case you’re curious, here’s the boring, cover-letter friendly version:

Christine Williams |Soulful Business and Leadership Coach for Women Wellness Entrepreneurs | Speaker | Owner, Shine Wellness | Founder- Women Wellness Entrepreneur Association |Massage Therapist | Transformational Health Coach | Holistic Lifestyle Coach |Advanced and Mastery TCM Coach|Certified Nutritional Therapy Practitioner

A glimpse at my involvement in the holistic wellness community:


Business and Leadership coach for women wellness coaches and practitioners.

Women’s Empowerment Speaker and Wellness Influencer

Certified Master Transformational Health and Life Coach

Certified Functional Nutritional Therapy Practitioner

  • Weston A. Price Foundation Chapter Leader – Teaching classes on how to make traditional homemade food like sourdough bread, butter, fermented veggies, kombucha.

7 year Licensed Massage Therapist

  • Specialized certification in Clinical Neuromuscular Therapy and Structural Bodywork

    • Certified Integrative Reflexology Practitioner

    • Certified Raindrop Technique Specialist


Partner with local doctors, nurses, acupuncturists and chiropractors, including Northeast Gastroenterology and Digestive Health Associates, Northeast Integrative Medicine, Lockney Wellness and Acupuncture, Carolina Total Care Chiropractic, South Lake Women’s Healthcare, CHS Holistic nurses and more.

Some interesting facts about me:

    • Most people don’t know that I got married in Scotland.


    • Cooking and having fun with my kids in the kitchen makes my heart sing.


    • I love to work with my hands and get creative. Knitting, making candles, crafting, cooking. (maybe that’s why I love my work as a massage therapist, I get to use my hands)


    • My husband and I LOVE to travel together and experience new places and foods, especially craft beers. I think I have a gypsy heart.


    • I have a 15-year-old cat named Whiskers. (He is the most “chill” cat I know. Maybe that’s why he’s lived so long.)


    • My favorite place I have visited is Scotland. I want to go back and see more of that beautiful country I missed the first time. Especially the Islands of Iona and Skye.


  • My favorite form of self-care is having quiet time in the morning, my monthly massage, a walk in the woods, and a semi-annual trip to the Well of Mercy for some recharging time to reconnect with myself, my higher power and to unplug.


For Speaking engagements: Please send an email to shinewithchris@gmail.com and we can set up a time to discuss your needs. 

Have some personal questions about your situation you’d like to discuss before enrolling?

Go ahead and apply for a Free 30 minute Clarity Call and we can figure that out on the phone together!


This is about you.


I can’t wait to see you shine!


YES- I want the FREE Clarity CaLL 

Pssssst! Wondering what happens if you click that purple button right up there and schedule a call?

 I’m so glad you asked! Your call is 100% no strings attached. It’s our chance to get to know each other, see if we’re a good fit, and outline your plan for tackling your challenges together, so you can finally invest in the business and life you’ve been dreaming of!